As the first year of the Obama administration draws to a close, Democrats would do well to celebrate their successes this year and look to the future, rather than dwell on the funk that seems to embrace many of its supporters these days.
While the numbers have fluctuated within normal statistical margins, throughout 2009 Pew research has indicated that the Democrats have held around a 1.5:1 party identification lead over the Republicans. During the course of the year between 48% and 53% of Americans identified with or leaned to the Democrats while between 35% and 40% identified with or leaned to the GOP. This Democratic advantage is significantly higher than it was in the Clinton years of the 1990s, when the Democrats' lead averaged about five percentage points. It is particularly large compared with 1994, the year the Democrats lost their congressional majority to the Gingrich revolution, when the two parties were tied in party ID at 44% each.
In fact, the competitive position of the Democratic Party now approaches what it was in the mid-1960s, when it was the unquestioned dominant force in U.S. politics. In a 1964 Gallup survey, conducted just prior to Lyndon Johnson's landslide victory over Barry Goldwater, the Democrats' party identification lead over the GOP was 49% to 24%.
Underpinning this rebound in the Democratic Party's competitive position is a major generational and ethnic transformation of America. It is a very different looking America now than it was in 1964, but the Democratic Party is once again far better positioned to benefit in the future from the opportunities presented by our changing nation.
--In 1964, about ninety percent of Americans were white as were more than eight in ten (82%) of those who identified as Democrats. Today the "minority" contribution to America's population has nearly tripled and non-Caucasians comprise about four in ten Democratic identifiers. By mid-century the United States will become a "majority-minority" country, however, as in the mid-1960s, more than 95% of Republicans are white.
--In 1964, only a minority of women worked outside the home and almost all women married by the time they were 25. Now women, many of whom are unmarried or minority, comprise more than six in ten Democratic identifiers. Virtually all of the women who do call themselves Republican are white and most are married.
--In 1964, nearly half of the electorate had only a high school education. An additional third had gone no further than grade school. Just one in five were college graduates. Now, a majority of Americans have at least some college exposure and nearly three in ten are college graduates. While, as in 1964, about 30% of Republican identifiers are college graduates, the percentage of college graduates among Democrats has doubled from 14% to 28%.
--the 1964 electorate was dominated by the GI Generation (born 1901-1924), the generation of the New Deal and World War II, and the Lost Generation (born 1883-1900), that primarily came of age around World War I and in the 1920s. About half of the 1964 Democrats were members of the GI Generation, who identified with that party by a 2:1 margin. Half of 1964 Republican identifiers were from the Lost Generation which by then was a generation of senior citizens. Today, with a completely different generational configuration than in 1964, the GOP still skews relatively old and the Democrats young. Like the GI Generation before them, Millennials, born between 1982 and 2003, overwhelmingly identify as Democrats over Republicans (58% vs. 19% in a November 2009 Pew survey).
In 2008, only 40% of Millennials were eligible to vote and they comprised about 17% of the American electorate. When Barack Obama runs for reelection in 2012, about 60% of Millennials will be of voting age and one in four voters will be a Millennial. By 2020, when virtually all of them will be able to vote, more than a third of the electorate (36%) will come from the Millennial Generation. As the largest (95 million) and most ethnically diverse generation in U.S. history (40% of Millennials are non-white) the Democratic Party should benefit from their loyalty at least as much over the next three or four decades as did the attachment of the GI Generation to the Democrats in the middle-third of the 20th Century.
The United States is a changed and continually changing nation. Taken together, these changes have made America a more diverse and more open nation. This should let the Democratic Party face the future with confidence and courage. But, the Democratic Party's opportunities cannot be taken for granted. The first step in taking advantage of these opportunities for Democrats would be to start building a future for America built on this reality and letting go of the timidity and tentativeness that seems to have been their governing motif in 2009.
Wednesday, December 30, 2009
Friday, December 4, 2009
Author Jeff Gordinier Discusses X Saves the World
great summary of inter-generational tensions from a Gen X perspective.
Thursday, December 3, 2009
A Generation's Loyalty is at Stake
As Congress returns from its holiday vacation, it and President Barack Obama need to address a number of challenges facing the country from health care reform to jobs and what strategy to pursue in Afghanistan. How the Democratic leadership deals with these issues may well determine the future loyalty of an entire generation of new voters, and with it the future of the Democratic Party.
A recent study by two economists, Paola Giuliano and Antonio Spilembergo, entitled “Growing Up in a Recession,” suggests that experiencing an economic recession during the impressionable ages of 18-25 can have lifelong effects on a person’s attitude toward government and its role in the economy.The Democratic Party’s most enthusiastic and loyal new constituency, Millennials (born 1982- 2003), have had their young lives thoroughly disrupted by the current economic downturn. With their level of unemployment exceeding 25%, what is for other generations a Great Recession is for Millennials their very own Great Depression. Such an experience is likely, according to the new study, to increase Millennial support for policies that favor government redistribution of income and other liberal economic ideas.
However, Giuliano and Spilembergo also demonstrate that this same experience often makes young people less trusting of government institutions. Conservative columnist, Ross Douthat suggested recently that the difference between the Democratic New Deal loyalties of the GI Generation that came of age during the Great Depression and the greater Republican orientation of Generation X that experienced Jimmy Carter’s stagflation economy in the 1970s is the degree to which government dealt effectively with the economic crisis of their youth. “When liberal interventions seem to be effective, a downturn can help midwife an enduring Democratic majority. But if they don’t seem to be working — or worse, if they seem to be working for insiders and favored constituencies, rather than for the common man — then suspicion of state power can trump disillusionment with free markets.”
This raises the stakes for what Congress does in the next six months to new heights. Millennials, more than one-third of whom lack health insurance, will be watching closely to see if their needs are addressed in the final version of health care reform, something Millennials support to a far greater extent than any other generation. Of course, failure to pass meaningful reform may well deal a death knell to the emerging Democratic majority that the Obama campaign created last year.
But Millennials care even more about jobs and the health of the economy. A recent poll by Harvard's Institute of Politics found that the economy is unquestionably young people's leading concern, with 48 percent of respondents saying it was their top national priority. (That was more than twice the number of those who rated health care their top priority, 21 percent,with the war garnering mention by 10 percent of respondents.)With record unemployment among members of this generation, any jobs package the Congress puts forward must specifically meet the concerns and needs of Millennials. In particular, Congress must deal with the high cost of education,something Millennials still see as the ticket to future economic success; the lack of job opportunities even at the intern level for those just entering the work force; and the lack of access to fundamental job skills training that community colleges can provide to those ready to go to work soon.
While the Democratic leadership often believes that s today’s youth thinks about issues of war and peace in the same reflexive way that young Baby Boomers did four decades ago, Millennials are more likely to want to understand the mission and strategy for success in Afghanistan before making up their mind on whether or not to support a deepening American involvement in that conflict. With Millennials providing the overwhelming majority of front line troops, however Congress chooses to pay for that campaign, it must ensure that those who do go to fight are better equipped than the military force George W. Bush initially sent to Iraq.
The effectiveness of any legislation Congress adopts over the next six months will not be known for years but the way Congressional Democrats approach their policy decisions will be clear enough to Millennials. The stakes are large and will have long-reaching impact. If the decisions are made by cutting deals with special interest groups, none of which represent this generation and its financial concerns, or by compromising Millennial principles of equity and social justice, members of the generation are likely to sit out the 2010 midterm elections and wait for their favorite messenger, Barack Obama, to return to the ballot in 2012 before making their future preferences known. If that happens, the results in the gubernatorial elections in Virginia and New Jersey last month will only be a prelude for a much bigger Democratic disaster next November. ) If, instead, Democratic leaders take off their generational blinders and recognize that the base of their party is now made up of an overlapping core of Millennials, minorities, and women and respond accordingly, they will help to solidify the Democratic loyalties of America’s largest generation for decades to come.
A recent study by two economists, Paola Giuliano and Antonio Spilembergo, entitled “Growing Up in a Recession,” suggests that experiencing an economic recession during the impressionable ages of 18-25 can have lifelong effects on a person’s attitude toward government and its role in the economy.The Democratic Party’s most enthusiastic and loyal new constituency, Millennials (born 1982- 2003), have had their young lives thoroughly disrupted by the current economic downturn. With their level of unemployment exceeding 25%, what is for other generations a Great Recession is for Millennials their very own Great Depression. Such an experience is likely, according to the new study, to increase Millennial support for policies that favor government redistribution of income and other liberal economic ideas.
However, Giuliano and Spilembergo also demonstrate that this same experience often makes young people less trusting of government institutions. Conservative columnist, Ross Douthat suggested recently that the difference between the Democratic New Deal loyalties of the GI Generation that came of age during the Great Depression and the greater Republican orientation of Generation X that experienced Jimmy Carter’s stagflation economy in the 1970s is the degree to which government dealt effectively with the economic crisis of their youth. “When liberal interventions seem to be effective, a downturn can help midwife an enduring Democratic majority. But if they don’t seem to be working — or worse, if they seem to be working for insiders and favored constituencies, rather than for the common man — then suspicion of state power can trump disillusionment with free markets.”
This raises the stakes for what Congress does in the next six months to new heights. Millennials, more than one-third of whom lack health insurance, will be watching closely to see if their needs are addressed in the final version of health care reform, something Millennials support to a far greater extent than any other generation. Of course, failure to pass meaningful reform may well deal a death knell to the emerging Democratic majority that the Obama campaign created last year.
But Millennials care even more about jobs and the health of the economy. A recent poll by Harvard's Institute of Politics found that the economy is unquestionably young people's leading concern, with 48 percent of respondents saying it was their top national priority. (That was more than twice the number of those who rated health care their top priority, 21 percent,with the war garnering mention by 10 percent of respondents.)With record unemployment among members of this generation, any jobs package the Congress puts forward must specifically meet the concerns and needs of Millennials. In particular, Congress must deal with the high cost of education,something Millennials still see as the ticket to future economic success; the lack of job opportunities even at the intern level for those just entering the work force; and the lack of access to fundamental job skills training that community colleges can provide to those ready to go to work soon.
While the Democratic leadership often believes that s today’s youth thinks about issues of war and peace in the same reflexive way that young Baby Boomers did four decades ago, Millennials are more likely to want to understand the mission and strategy for success in Afghanistan before making up their mind on whether or not to support a deepening American involvement in that conflict. With Millennials providing the overwhelming majority of front line troops, however Congress chooses to pay for that campaign, it must ensure that those who do go to fight are better equipped than the military force George W. Bush initially sent to Iraq.
The effectiveness of any legislation Congress adopts over the next six months will not be known for years but the way Congressional Democrats approach their policy decisions will be clear enough to Millennials. The stakes are large and will have long-reaching impact. If the decisions are made by cutting deals with special interest groups, none of which represent this generation and its financial concerns, or by compromising Millennial principles of equity and social justice, members of the generation are likely to sit out the 2010 midterm elections and wait for their favorite messenger, Barack Obama, to return to the ballot in 2012 before making their future preferences known. If that happens, the results in the gubernatorial elections in Virginia and New Jersey last month will only be a prelude for a much bigger Democratic disaster next November. ) If, instead, Democratic leaders take off their generational blinders and recognize that the base of their party is now made up of an overlapping core of Millennials, minorities, and women and respond accordingly, they will help to solidify the Democratic loyalties of America’s largest generation for decades to come.
Monday, November 30, 2009
For Millennials, Its Still the Economy Stupid
This month’s off year elections sent one message to Washington that has been heard loud and clear. Voters expect Congress to focus on the economy, especially employment, and take decisive and affirmative steps to deal with both the causes and ravages of the greatest economic downturn in the U.S. since the Great Depression. As the Obama administration considers a variety of new proposals to help bring down the unemployment rate, one key constituency is raising its voice and asking for a return on the investment it made in his presidency.
Members of the Millennial generation, born between 1982-2003, who were eligible to vote in 2008 went for Barack Obama over John McCain by a 2:1 margin and made up over 80% of the President’s winning margin. They continue to support his presidency and identify as Democrats by similar margins. A late October Pew survey indicates that Millennials identify as Democrats over Republicans by almost 20 percentage points (52% vs. 34%), well above the 8-point Democratic advantage among older generations. In the latest Daily Kos tracking survey, 80% of Millennials had a favorable opinion of the president; only 14% of everyone in this generation viewed him unfavorably. This compares with a 55% vs. 39% favorable/unfavorable ratio among the entire electorate in a series of November surveys conducted by organizations ranging from ABC News and the Washington Post to Fox.
But despite the clearly stronger support the President has among their generation, Millennials are increasingly restive about the lack of action in Congress to address the economic problems they face – both now and in the future.
Recent Pew research studies underline the major impact that the recession has had on individual Americans and their families. Thirteen percent of parents with grown children told Pew researchers that one of their adult sons or daughters had moved back home in the past year. Pew found that of all grown children living with their parents, 2 in 10 were full-time students, one-quarter were unemployed and about one-third had lived on their own before returning home. According to the census, 56 percent of men 18 to 24 years old and 48 percent of women were either still under the same roof as their parents or had moved back home.
The lack of jobs was particularly acute among adult members of the Millennial Generation (18-27 year olds), 61% of whom said that they or someone close to them was jobless recently. A clear plurality (46%) says that the “job situation” rather than rising prices (27%), problems in the financial markets (14%) and declining real estate values (7%) is their major economic worry.
As a result, the number one concern among Millennials is the state of the economy and the need for jobs, but they have a unique perspective on how to deal with this issue.
Millennials believe there is a clear link between education and employment and are increasingly concerned that the pathway through the educational system into the world of work is becoming increasingly more difficult and expensive to navigate. Recently, about one hundred of the nation’s top private sector and government leaders gathered for the Wall Street Journal’s CEO Council also identified education as the nation’s top economic priority.
For Millennials, the problem is personal. A smaller share of 16-to-24-year-olds – 46 percent – is currently employed than at any time since the government began collecting that data in 1948. A job market with Depression-level youth unemployment (18.5%) and a wrenching transformation in the types of jobs America needs and produces makes the implicit bargain of education in return for future economic success harder for Millennials to believe in every day.
Recently Matt Segal, Executive Director of the Student Association for Voter Empowerment (SAVE) and Founder and National Co-Chair of the “80 Million Strong for Young Americans Job Coalition” presented some ideas to the House Education and Labor Committee on what Congress could do to address this challenge. He advocated increased entrepreneurial resources be made available to youth; more access to public service careers through internships and loan forgiveness programs; and the creation of “mission critical” jobs in such fields as health care, cyber-security and the environment that would tap the unique talents of this generation. Since two-thirds of Millennials who graduate from a four-year college do so with over $20,000 in debt, debt, his testimony also urged immediate Senate approval of the student debt reform bill recently passed by the House.
There is more that can be done beyond these excellent recommendations. This summer, the President's Council of Economic Advisors released a report outlining the importance of community colleges in making America's workforce more competitive in the global economy. "We believe it's time to reform our community colleges so that they provide Americans of all ages a chance to learn the skills and knowledge necessary to compete for the jobs of the future." The report urged Congress to pass House Democratic Caucus Chairman John Larsen’s bill, The Community College Technology Access Act of 2009, in order to help meet President Obama’s goal of graduating five million more Americans from community colleges by 2020.
Millennials, like their GI Generation great grandparents in the 1930s, are facing economic challenges that caught them by surprise and for which no one prepared them. But Millennials aren’t looking for a handout or sympathy. Instead, in the “can do” spirit of their generation, they are organizing to overcome the challenges created for them by their elders. It’s time for the Democrats who control Congress to recognize these concerns and to act decisively on their behalf.
Members of the Millennial generation, born between 1982-2003, who were eligible to vote in 2008 went for Barack Obama over John McCain by a 2:1 margin and made up over 80% of the President’s winning margin. They continue to support his presidency and identify as Democrats by similar margins. A late October Pew survey indicates that Millennials identify as Democrats over Republicans by almost 20 percentage points (52% vs. 34%), well above the 8-point Democratic advantage among older generations. In the latest Daily Kos tracking survey, 80% of Millennials had a favorable opinion of the president; only 14% of everyone in this generation viewed him unfavorably. This compares with a 55% vs. 39% favorable/unfavorable ratio among the entire electorate in a series of November surveys conducted by organizations ranging from ABC News and the Washington Post to Fox.
But despite the clearly stronger support the President has among their generation, Millennials are increasingly restive about the lack of action in Congress to address the economic problems they face – both now and in the future.
Recent Pew research studies underline the major impact that the recession has had on individual Americans and their families. Thirteen percent of parents with grown children told Pew researchers that one of their adult sons or daughters had moved back home in the past year. Pew found that of all grown children living with their parents, 2 in 10 were full-time students, one-quarter were unemployed and about one-third had lived on their own before returning home. According to the census, 56 percent of men 18 to 24 years old and 48 percent of women were either still under the same roof as their parents or had moved back home.
The lack of jobs was particularly acute among adult members of the Millennial Generation (18-27 year olds), 61% of whom said that they or someone close to them was jobless recently. A clear plurality (46%) says that the “job situation” rather than rising prices (27%), problems in the financial markets (14%) and declining real estate values (7%) is their major economic worry.
As a result, the number one concern among Millennials is the state of the economy and the need for jobs, but they have a unique perspective on how to deal with this issue.
Millennials believe there is a clear link between education and employment and are increasingly concerned that the pathway through the educational system into the world of work is becoming increasingly more difficult and expensive to navigate. Recently, about one hundred of the nation’s top private sector and government leaders gathered for the Wall Street Journal’s CEO Council also identified education as the nation’s top economic priority.
For Millennials, the problem is personal. A smaller share of 16-to-24-year-olds – 46 percent – is currently employed than at any time since the government began collecting that data in 1948. A job market with Depression-level youth unemployment (18.5%) and a wrenching transformation in the types of jobs America needs and produces makes the implicit bargain of education in return for future economic success harder for Millennials to believe in every day.
Recently Matt Segal, Executive Director of the Student Association for Voter Empowerment (SAVE) and Founder and National Co-Chair of the “80 Million Strong for Young Americans Job Coalition” presented some ideas to the House Education and Labor Committee on what Congress could do to address this challenge. He advocated increased entrepreneurial resources be made available to youth; more access to public service careers through internships and loan forgiveness programs; and the creation of “mission critical” jobs in such fields as health care, cyber-security and the environment that would tap the unique talents of this generation. Since two-thirds of Millennials who graduate from a four-year college do so with over $20,000 in debt, debt, his testimony also urged immediate Senate approval of the student debt reform bill recently passed by the House.
There is more that can be done beyond these excellent recommendations. This summer, the President's Council of Economic Advisors released a report outlining the importance of community colleges in making America's workforce more competitive in the global economy. "We believe it's time to reform our community colleges so that they provide Americans of all ages a chance to learn the skills and knowledge necessary to compete for the jobs of the future." The report urged Congress to pass House Democratic Caucus Chairman John Larsen’s bill, The Community College Technology Access Act of 2009, in order to help meet President Obama’s goal of graduating five million more Americans from community colleges by 2020.
Millennials, like their GI Generation great grandparents in the 1930s, are facing economic challenges that caught them by surprise and for which no one prepared them. But Millennials aren’t looking for a handout or sympathy. Instead, in the “can do” spirit of their generation, they are organizing to overcome the challenges created for them by their elders. It’s time for the Democrats who control Congress to recognize these concerns and to act decisively on their behalf.
Tuesday, November 10, 2009
Who Needs Critical Thinking when I have Facebook?
One of the most often expressed criticisms of the Millennial Generation (born 1982 –2003), is that it seems to have lost all ability to analyze data, examine the logic and wisdom of a proposition, or read a blog and sort out the good and the bad in the argument being advanced.
Usually described as “critical thinking,” this type of skill seems to be absent from a generation focused on sharing, communicating and finding group consensus.
Often, the lack of critical thinking skills is attributed to the generation’s constant use of social media. Indeed, one of the traits older generations find most annoying about Millennials is their constant “pinging” of their friends to find out what the group thinks rather than making a prompt and decisive choice on their own.
As Millennials begin to assume positions of authority within society, many people, particularly those in the Baby Boomer generation, are increasingly concerned about this missing skill and determined to find ways to teach it to a generation raised on the Net.
But the very same Boomers who deride Net-based group decision-making would quickly agree that the most effective way to learn is through trial and error.
Nature and society evolve using this simple technique and Chaos theory suggests the perfection of the most incredibly complex systems occurs through this simple process of continuing what works and discarding what doesn’t.
Yet, to a large extent, the use of critical thinking as a means to solve problems contradicts this truth about natural selection and evolution. Rather than having expert thinkers come up with the right solution to a problem, the process of trial and error creates multiple experiments that attempt to solve the problem and uses objective empirical results to determine the best solution.
With this approach, more trials – and errors – produce better results. This concept is used every day on a range of problems, from the creation and maintenance of complex operating systems to a simple search on Google.
Since individual effort is normally contributed cost free to the process, this method provides an incredibly inexpensive way to conduct trials and sort out errors from valid solutions.
That is the type of problem solving approach Millennials have used almost since birth.
They use it every day on social networks such as Facebook or YouTube to decide what movie to go to, at which restaurant to eat, and even for which candidates to vote. Rather than insisting on solving society’s challenges using the inherited, but inevitably limited wisdom of experts, Millennials would prefer to share their ideas and let the group find the right answer through their combined experiences.
Given how far astray critical thinking has often taken us, maybe it’s time to embrace the Millennial Generation’s approach and see if it leads to even better results than the preferred methods of older generations have given us. In so doing, we may find another proof of the old Biblical adage that out of the mouths, or in this case the text messages, of babes comes wisdom.
Usually described as “critical thinking,” this type of skill seems to be absent from a generation focused on sharing, communicating and finding group consensus.
Often, the lack of critical thinking skills is attributed to the generation’s constant use of social media. Indeed, one of the traits older generations find most annoying about Millennials is their constant “pinging” of their friends to find out what the group thinks rather than making a prompt and decisive choice on their own.
As Millennials begin to assume positions of authority within society, many people, particularly those in the Baby Boomer generation, are increasingly concerned about this missing skill and determined to find ways to teach it to a generation raised on the Net.
But the very same Boomers who deride Net-based group decision-making would quickly agree that the most effective way to learn is through trial and error.
Nature and society evolve using this simple technique and Chaos theory suggests the perfection of the most incredibly complex systems occurs through this simple process of continuing what works and discarding what doesn’t.
Yet, to a large extent, the use of critical thinking as a means to solve problems contradicts this truth about natural selection and evolution. Rather than having expert thinkers come up with the right solution to a problem, the process of trial and error creates multiple experiments that attempt to solve the problem and uses objective empirical results to determine the best solution.
With this approach, more trials – and errors – produce better results. This concept is used every day on a range of problems, from the creation and maintenance of complex operating systems to a simple search on Google.
Since individual effort is normally contributed cost free to the process, this method provides an incredibly inexpensive way to conduct trials and sort out errors from valid solutions.
That is the type of problem solving approach Millennials have used almost since birth.
They use it every day on social networks such as Facebook or YouTube to decide what movie to go to, at which restaurant to eat, and even for which candidates to vote. Rather than insisting on solving society’s challenges using the inherited, but inevitably limited wisdom of experts, Millennials would prefer to share their ideas and let the group find the right answer through their combined experiences.
Given how far astray critical thinking has often taken us, maybe it’s time to embrace the Millennial Generation’s approach and see if it leads to even better results than the preferred methods of older generations have given us. In so doing, we may find another proof of the old Biblical adage that out of the mouths, or in this case the text messages, of babes comes wisdom.
Monday, November 9, 2009
Four Ms of Millennial Politics
Pundits were quick to point out that the percentage of Millennial voters (those 29 and younger ) in the Virginia and New Jersey gubernatorial elections last week were roughly half of what they were in 2008. This led the voice of what passes for wisdom inside the Beltway, Charlie Cook, to proclaim, “we knew that young and minority voters who had never cast a ballot before they did for Barack Obama last year were very unlikely to show up at the polls this year or next.”
His extrapolation of two state’s unique odd year election results into a guaranteed outcome in the 2010 general election is breathtaking for what it reveals about Cook’s own biases and those of his peers. It’s reminiscent of James Carville’s comments prior to Barack Obama’s 2008 primary triumph that “we have a word in politics for those who are counting on the youth vote to win. We call them losers.” But at least Carville saw the light after looking at the surge in young voters for Democrats in 2008 and recognizing that a new generation, with different attitudes toward political participation than the preceding generation, Generation X, had arrived in the American electorate.
Unfortunately, too many of those operating as if the world didn’t change in 2008 are Democrats, whose misreading of last week’s results could cost the party dearly in 2010. The two gubernatorial losses cannot simply be dismissed, as the White House tried to do, as merely a reflection of circumstances unique to New Jersey and Virginia, unrelated to national campaign strategy. In reality, the 2009 election returns once again demonstrated the importance of aligning all four Ms of political campaigns--Messenger, Message, Media and Money—with Millennial Generation attitudes and behavior if any campaign, Democrat or Republican, hopes to be as successful in winning the votes of young people as Barack Obama was in 2008.
A year ago Obama won 60% of the vote in Virginia among 18-29 year olds. In New Jersey his margin was even greater, 67%. Even after taking into account Obama’s overwhelming support among minorities and considering only white Millennials, the appeal of this particular messenger to this cohort is clear. Nationally, Obama won 54% of all white Millennial Generation voters. He won 42% of white Millennials in Virginia, reflecting that Southern state’s relatively conservative views. But even this was well above the support Obama received from older white voters. He also carried 58% of New Jersey white Millennials, reflecting the overall partisan and ideological orientation of that state.
Neither Democratic gubernatorial candidate in last week’s election had a biography that matched the bi-racial, community organizer, outsider image of the President. Jon Corzine’s Wall Street riches and political insider image hardly matches the selfless, socially concerned profile of Obama. Corzine’s lesser appeal to Millennials is partially a reflection of that difference. While Millennials were the only generational cohort to prefer Corzine over the Republican winner, Chris Christie, Corzine’s support fell to 57% among all Millennials and 42% among white Millennials. Coupled with the decline in the Millennial Generation’s contribution to the electorate, from 17% to 9%, even this level of support wasn’t enough to re-elect Corzine.
Creigh Deeds’ bio was even less like Obama’s, with a political career focused on playing the inside game in the State Capitol and appealing to the good old boys in rural Virginia. This was one reason he became one of the first Democrats to actually lose the Millennial vote to a Republican, 44% for Deeds vs. 54% for McDonnell. And despite his focus on attempting to win over more conservative Democrats, Deeds actually lost white Millennials to McDonnell by 2:1 margin.
But the President’s appeal to Millennials went beyond his unique personal qualities. He also had a message that helped engage and motivate young people from its overall theme of change to his specific call to help young people pay for college by expanding opportunities to serve their community. By contrast, Corzine’s record contained nothing that was particularly appealing to Millennials. And Deeds’ attempt to run a campaign based on social issues ran directly counter to the Millennial Generation’s greater interest in pressing economic issues like jobs. McDonnell’s campaign, by contrast was focused like a laser, as President Bill Clinton used to say, on the state’s need to improve economic opportunity for all of its citizens.
Still, having the right messenger and message will not win over Millennials unless a campaign reaches out to them by using the media to which they pay attention, expending sufficient resources to break through the daily chatter that is also a part of the generation’s unique behavior. Corzine certainly spent plenty of his personal money on his campaign, but most of that money was devoted to television commercials, the least effective way to reach Millennials. By contrast, in Virginia, McDonnell used the Internet extensively, including a major Google ad buy late in the campaign, to make sure his message of social issue moderation and economic opportunity was heard by Millennials.
There are many things that are different about this newest generation of Americans. At this point, Millennials identify as Democrats by nearly 2:1 and are the first generation in forty years to contain more self-perceived liberals than conservatives. Millennials are positioned to make the Democrats the majority party for decades. But Democrats cannot take them for granted because in one very fundamental way Millennials are no different than any older generation.
Like all voters, Millennials are more likely to participate in elections and vote for candidates who appeal to their concerns with a convincing and credible message that is heard often enough to make an impact. Democrats should take a lesson from their President’s successful campaign in 2008 that used that formula to win two out of three Millennial votes. Or, they could spend some more time analyzing and explaining away last week’s two gubernatorial defeats only to discover that Republicans have already completed their analysis and are ready to launch a campaign with just the right four Ms to appeal to Millennials and give the GOP victory in 2010.
His extrapolation of two state’s unique odd year election results into a guaranteed outcome in the 2010 general election is breathtaking for what it reveals about Cook’s own biases and those of his peers. It’s reminiscent of James Carville’s comments prior to Barack Obama’s 2008 primary triumph that “we have a word in politics for those who are counting on the youth vote to win. We call them losers.” But at least Carville saw the light after looking at the surge in young voters for Democrats in 2008 and recognizing that a new generation, with different attitudes toward political participation than the preceding generation, Generation X, had arrived in the American electorate.
Unfortunately, too many of those operating as if the world didn’t change in 2008 are Democrats, whose misreading of last week’s results could cost the party dearly in 2010. The two gubernatorial losses cannot simply be dismissed, as the White House tried to do, as merely a reflection of circumstances unique to New Jersey and Virginia, unrelated to national campaign strategy. In reality, the 2009 election returns once again demonstrated the importance of aligning all four Ms of political campaigns--Messenger, Message, Media and Money—with Millennial Generation attitudes and behavior if any campaign, Democrat or Republican, hopes to be as successful in winning the votes of young people as Barack Obama was in 2008.
A year ago Obama won 60% of the vote in Virginia among 18-29 year olds. In New Jersey his margin was even greater, 67%. Even after taking into account Obama’s overwhelming support among minorities and considering only white Millennials, the appeal of this particular messenger to this cohort is clear. Nationally, Obama won 54% of all white Millennial Generation voters. He won 42% of white Millennials in Virginia, reflecting that Southern state’s relatively conservative views. But even this was well above the support Obama received from older white voters. He also carried 58% of New Jersey white Millennials, reflecting the overall partisan and ideological orientation of that state.
Neither Democratic gubernatorial candidate in last week’s election had a biography that matched the bi-racial, community organizer, outsider image of the President. Jon Corzine’s Wall Street riches and political insider image hardly matches the selfless, socially concerned profile of Obama. Corzine’s lesser appeal to Millennials is partially a reflection of that difference. While Millennials were the only generational cohort to prefer Corzine over the Republican winner, Chris Christie, Corzine’s support fell to 57% among all Millennials and 42% among white Millennials. Coupled with the decline in the Millennial Generation’s contribution to the electorate, from 17% to 9%, even this level of support wasn’t enough to re-elect Corzine.
Creigh Deeds’ bio was even less like Obama’s, with a political career focused on playing the inside game in the State Capitol and appealing to the good old boys in rural Virginia. This was one reason he became one of the first Democrats to actually lose the Millennial vote to a Republican, 44% for Deeds vs. 54% for McDonnell. And despite his focus on attempting to win over more conservative Democrats, Deeds actually lost white Millennials to McDonnell by 2:1 margin.
But the President’s appeal to Millennials went beyond his unique personal qualities. He also had a message that helped engage and motivate young people from its overall theme of change to his specific call to help young people pay for college by expanding opportunities to serve their community. By contrast, Corzine’s record contained nothing that was particularly appealing to Millennials. And Deeds’ attempt to run a campaign based on social issues ran directly counter to the Millennial Generation’s greater interest in pressing economic issues like jobs. McDonnell’s campaign, by contrast was focused like a laser, as President Bill Clinton used to say, on the state’s need to improve economic opportunity for all of its citizens.
Still, having the right messenger and message will not win over Millennials unless a campaign reaches out to them by using the media to which they pay attention, expending sufficient resources to break through the daily chatter that is also a part of the generation’s unique behavior. Corzine certainly spent plenty of his personal money on his campaign, but most of that money was devoted to television commercials, the least effective way to reach Millennials. By contrast, in Virginia, McDonnell used the Internet extensively, including a major Google ad buy late in the campaign, to make sure his message of social issue moderation and economic opportunity was heard by Millennials.
There are many things that are different about this newest generation of Americans. At this point, Millennials identify as Democrats by nearly 2:1 and are the first generation in forty years to contain more self-perceived liberals than conservatives. Millennials are positioned to make the Democrats the majority party for decades. But Democrats cannot take them for granted because in one very fundamental way Millennials are no different than any older generation.
Like all voters, Millennials are more likely to participate in elections and vote for candidates who appeal to their concerns with a convincing and credible message that is heard often enough to make an impact. Democrats should take a lesson from their President’s successful campaign in 2008 that used that formula to win two out of three Millennial votes. Or, they could spend some more time analyzing and explaining away last week’s two gubernatorial defeats only to discover that Republicans have already completed their analysis and are ready to launch a campaign with just the right four Ms to appeal to Millennials and give the GOP victory in 2010.
Tuesday, November 3, 2009
Deeds Done
The likely defeat today of Democrat Creigh Deeds by Republican Bob McDonnell in Virginia's gubernatorial election sends an important message to both political parties, but it's not clear either one will listen to it. McDonnell's win will give Republicans something to crow about after three straight losing elections in the formerly dark red state, but his path to victory didn't follow the route currently being touted by conservatives in his party. Democrats are inclined to dismiss Deeds likely defeat as an isolated incident that reflects more of Virginia's tradition to vote for the out party in the off year or the result of a lackluster campaign on Deeds' part. For example, the Deeds campaign was nowhere to be found on the Net, even as McDonnell's campaign finished with a Google Ad blast, targeted at both voters spending the day in Virginia and those many Virginians who spend their days working in DC. (http://techpresident.com/blog-entry/importance-being-everywhere-vas-mcdonnell-and-nycs-bloomberg-go-full-google) The resulting failure of Democratic voters to turn out in sufficient numbers to make the election even close, however, sends an important message that Democratic leaders across America should not ignore.
Deeds began the general election campaign by using McDonnell's master's thesis at Jerry Fallwell's Liberty University in an attempt to paint his opponent as a right wing ideologue on social issues. In effect, Deeds adopted the traditional Republican campaign strategy of emphasizing social issues. But that approach lost its punch when American politics entered a new, civic-oriented era. In times like the present, broader societal concerns, not the politics of polarization carry the day. Just as the hot topics of the 1920s-Prohibition and the teaching of evolution -disappeared from the political debates of the 1930s, the favorite wedge issues of the 1990s-abortion, gay rights, and, once again, evolution or creationism--have fallen to the bottom of voter priority lists.
As a result, the initial success of Deed's attack was thwarted as McDonnell turned the electorate's attention to the more pressing question of jobs and the economy. His campaign themes were job creation, sound fiscal governance and bipartisanship-with no emphasis on the social issues that Republicans, like former Senator George Allen, had previously used in the state to define their party. Yet Deeds didn't seem to get the message, manifesting ambivalence about embracing President Obama and his domestic policies throughout the general election campaign.
Nor did Deeds put forward an alternative plan to provide a positive vision for the economic future of Virginia that would engage young voters and minorities. One self-described "Obama fanatic," who decided not to cast a vote for either candidate this year, put it best when she said, "I wanted to hear more from him [Deeds] about his plan to create jobs and address our taxes." Some polls during the campaign even indicated that between a quarter and a third of African-Americans (a group that is normally 90%+ Democratic) contemplated voting for the GOP candidate.
As American politics enters a new era driven by the civic-orientation of the Millennial Generation (born 1982-2003) and the rising number of minority voters, each party must rethink the composition of the ideological and demographic coalition on which it will build to ensure future success. One clear lesson that can be drawn from the results in Virginia is the need for both parties to base all four Ms (message, messenger, media and money) of their campaigns in the years ahead to reflect the new civic era America has entered. Candidates with a demonstrated desire to serve will need to deliver a message focused on greater economic equality and ethnic inclusiveness using all of today's new media in order to win.
The results in Virginia are likely to provide a good example of how that winning formula can be used not just by Democrats, but also by Republicans who are able to unshackle their campaigns from the ideological straight jacket their party's base is normally so intent on imposing. The outcome will also demonstrate that for Democrats to simply raise the party banner without embracing Barack Obama's formula for victory will not be enough to carry the day. The political equivalent of Darwin's law of "adapt or die," remains the fundamental truth of American politics in this new civic era.
Deeds began the general election campaign by using McDonnell's master's thesis at Jerry Fallwell's Liberty University in an attempt to paint his opponent as a right wing ideologue on social issues. In effect, Deeds adopted the traditional Republican campaign strategy of emphasizing social issues. But that approach lost its punch when American politics entered a new, civic-oriented era. In times like the present, broader societal concerns, not the politics of polarization carry the day. Just as the hot topics of the 1920s-Prohibition and the teaching of evolution -disappeared from the political debates of the 1930s, the favorite wedge issues of the 1990s-abortion, gay rights, and, once again, evolution or creationism--have fallen to the bottom of voter priority lists.
As a result, the initial success of Deed's attack was thwarted as McDonnell turned the electorate's attention to the more pressing question of jobs and the economy. His campaign themes were job creation, sound fiscal governance and bipartisanship-with no emphasis on the social issues that Republicans, like former Senator George Allen, had previously used in the state to define their party. Yet Deeds didn't seem to get the message, manifesting ambivalence about embracing President Obama and his domestic policies throughout the general election campaign.
Nor did Deeds put forward an alternative plan to provide a positive vision for the economic future of Virginia that would engage young voters and minorities. One self-described "Obama fanatic," who decided not to cast a vote for either candidate this year, put it best when she said, "I wanted to hear more from him [Deeds] about his plan to create jobs and address our taxes." Some polls during the campaign even indicated that between a quarter and a third of African-Americans (a group that is normally 90%+ Democratic) contemplated voting for the GOP candidate.
As American politics enters a new era driven by the civic-orientation of the Millennial Generation (born 1982-2003) and the rising number of minority voters, each party must rethink the composition of the ideological and demographic coalition on which it will build to ensure future success. One clear lesson that can be drawn from the results in Virginia is the need for both parties to base all four Ms (message, messenger, media and money) of their campaigns in the years ahead to reflect the new civic era America has entered. Candidates with a demonstrated desire to serve will need to deliver a message focused on greater economic equality and ethnic inclusiveness using all of today's new media in order to win.
The results in Virginia are likely to provide a good example of how that winning formula can be used not just by Democrats, but also by Republicans who are able to unshackle their campaigns from the ideological straight jacket their party's base is normally so intent on imposing. The outcome will also demonstrate that for Democrats to simply raise the party banner without embracing Barack Obama's formula for victory will not be enough to carry the day. The political equivalent of Darwin's law of "adapt or die," remains the fundamental truth of American politics in this new civic era.
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