A Generational Guide for Watching the Conventions

The key to waging a successful presidential campaign by either Barack Obama or John McCain will be their ability to use their respective conventions to overcome generational tensions. What happens in Denver and the Twin Cities could give the nominees freedom to embrace the generational changes that will shape American politics for decades to come.

If the candidates pay proper attention to generational politics, each convention will begin with a nod to their party’s Boomers and then pivot away from the past to address, on the final night, new voters whose support they will need to win in November.

The candidates must take the lead in managing their party’s convention so that the ticket and its platform reflect the desire of the electorate to move beyond the cultural wars of the 1960s. Each party’s understanding of this generationally driven challenge will be evident in how it handles the iconic, Boomer figures demanding center stage at their conventions.

Obama, in an acknowledgement of the generational strains in his party, has agreed to Hillary Rodham Clinton's request to not only address the convention in prime time on Tuesday night, but to have her name placed in nomination the following night. In return, he has gained the agreement of former president Bill Clinton to, in effect, lead the Boomers in the Democratic Party to embrace and endorse Senator Obama's nomination on Wednesday night.

As tough as that challenge has been for Obama, the problem is more acute for John McCain. President Bush's job performance ratings are among the lowest of any president. But he remains popular with Boomer ideologues in the GOP, who are continually looking for signs that McCain has stayed from party orthodoxy. Any attempt to deny a sitting president the spotlight at their national convention, as Democrats did in keeping Lyndon Johnson from addressing their 1968 convention, will be met with cries of “I told you not to trust him” from Republican true believers.

It appears that McCain’s advisers have decided to throw cultural war red meat to the delegates with appearances by Bush and Vice President Cheney on Monday, in hopes that the electorate won’t pay too much attention until later in the week.

If history is any guide, the place where both candidates will be willing to make concessions to their party’s ideological base will be the party’s platform. Since this policy statement is debated early in the convention, with little penalty for abandoning a plank or two later in the campaign, platforms are the easiest way to throw a bone to ideological purists. The Generation X and Boomer Democratic blogosphere has previously attacked Obama for failing to adhere to hard left positions on post 9-11 issues and offshore oil drilling.

Similarly, a number of conservatives have condemned McCain's former positions on climate change, immigration, and campaign finance reform.

The choice each candidate must make is whether to use the platform debate to give the cultural warriors in their party a final opportunity to replay the political drama of the nation’s Boomer past or to use the platform debate as a “Sister Souljah” generational moment and decisively break with that kind of divisive politics.

In the end, however, there will be no better place for the two candidates to demonstrate their break with the politics of past generations than in their acceptance speeches.

The McCain campaign has signaled its intention to use their candidate’s story of personal sacrifice on behalf of the nation throughout the convention. This effort will likely culminate in an acceptance speech attempting to simultaneously distinguish his life’s experience from those of the Woodstock generation (“I was tied up at the time”) and arouse the passions of his party’s Boomer base.

The challenge, however, is how to do that that without awakening a set of related thoughts among Millennials about just how old and potentially out of touch with their generation he is. Millennials weren’t around for Woodstock, don’t care about it, and prefer that everyone “play nice” together. Passion displayed as anger turns them off. To capture a new and winning coalition in this campaign, McCain would be better off using his acceptance speech to underline his national security credentials based on a lifetime of service, both of which appeal greatly to Millennials.

Obama’s decision to deliver his acceptance speech before a large outdoor audience on the 45th anniversary of Martin Luther King’s “I Have a Dream” speech comes with its own set of risks. Echoes of that remarkable speech are sure to arouse the passions of the liberal half of the Boomer generation. But, it will also remind viewers of the turmoil of the 60s that drove a majority of the nation to embrace the Republicans’ appeal for “law and order.”

Obama’s rhetoric will need to inspire a new generation to take the next steps toward achievement of King’s dream, without creating a backlash among the rest of the electorate that wasn’t enamored with the racial overtones of the Democratic primary campaign.

To succeed in November, both candidates will have to speak explicitly to the future and demonstrate that their campaign represents the hopes of a new generation. The country is waiting for a new leader with a new approach to guide it out of the Boomer briar patch in which it has been stuck since 1968. After the conventions, we will have a clearer idea who can best lead the country into a new era of American politics.

Will the Democrats Look Forward or Backward in 2008…and Beyond?

Makeovers or realignments occur about every four decades in American politics, resulting in forty years of partisan advantage for the party that catches the next wave of generational and technological change. For the other party, it means spending forty years in the minority. Whether a party prospers or loses ground at the time of a realignment depends, in large part, on whether it is willing to embrace a new coalition of voters that is aligned with the larger changes taking place in society or whether it remains locked in the divisions and debates of the past.

In 1896, the Democrats and William Jennings Bryan looked back to an agrarian America and to Jefferson's and Jackson's "yeoman farmer", leaving it to Republicans William McKinley and Mark Hanna, the Carl Rove of his era, to appeal to an emerging urban America. The result was GOP dominance of U.S. politics for the next forty years.

The Democrats got it right in 1932. That year, spurred by the Depression, Franklin Roosevelt built a coalition based on the economic egalitarianism of the GI Generation, many of whom were blue-collar workers and the children and grandchildren of the last great wave of European immigrants to the United States.

But as late as 1968, many Democrats still wanted to rely on the New Deal coalition even as a young idealist generation, Baby Boomers, attempted to get the party to focus on a different set of concerns including civil rights, women's rights, and opposition to the Vietnam war. The resulting divisions presented an opportunity that the Republicans have exploited ever since.

Now, forty years later, American politics is undergoing another period of political and generational change just as it did in 1896, 1932, and 1968. If the Democratic Party has the courage to embrace a new generation of young voters and the group-oriented values it favors, it can once again recapture the political advantage for the next four decades.

Unfortunately, most of the advice the party is getting on what constitutes a winning coalition in 2008, is being provided by pundits and candidates who seem locked in the politics and divisions of the past. Some tell the party to focus on the "white working class," or "hardworking white people." On the other hand, a recent Wall Street Journal article suggested that the focus should be on "senior citizens," virtually all of whom vote and who, together, comprise about 20-percent of the electorate. But these approaches to coalition building neither recognize the major demographic changes continuing to take place in America nor the factors that lead to political makeovers or realignments.

Throughout history, realignments have been produced by the political coming-of-age of a large, dynamic generation and its use of a new communication technology that mobilizes the opinions and votes of that generation. Today's realignment stems from the emergence of the Millennial Generation (Americans born 1982-2003) and its use of Internet based social networking technologies.

The Millennial Generation is the largest in American history. There are over 90 million Millennials, about four in ten of whom are of voting age, making them just as powerful a force in the 2008 election as the much more frequently touted senior citizen cohort.

The Millennial Generation is also the most diverse in our history. Four in ten are non-white and about 20-percent are the children of at least one immigrant parent. Reflecting their gender-neutral behavior, a majority of college undergraduates are women, for the first time in U.S. history. Solid majorities of Millennials are tolerant on social and racial issues, favorable to governmental intervention and egalitarian policies in the economy, and an activist, but multilateral, approach in foreign affairs. With few exceptions, Millennials have overwhelmingly supported Barack Obama in this year's presidential primaries and caucuses.

At the same time, changes in America's economy and the composition of its population serve to continue the half-century long trend, noted recently by Alan Abramowitz in the Rasmussen Report, of the diminishing contribution of "white working class voters" to the American workforce overall and to the Democratic electorate specifically:

"In the 1950s, manual workers made up 47 percent of the white electorate in the United States while sales and clerical workers made up 21 percent and professional and managerial workers made up 32 percent. By the first decade of the 21st century, however, manual workers made up only 24 percent of the white electorate, while sales and clerical workers made up 33 percent and professional and managerial workers made up 43 percent. Since the 1960s, however, Democratic identification among both white manual workers and white sales and clerical workers has declined sharply while Democratic identification among white professional and managerial workers has risen. Today, white professional and managerial workers are actually more likely to identify with the Democratic Party than either white manual workers or white clerical and sales workers."

As Joel Kotkin and Fred Siegel wrote recently, the Democratic Party is rapidly becoming a party of "gentry liberals", minorities and youth with little resemblance to the working class-based party coalition assembled by FDR almost eighty years ago.

This shift in America's economic dynamics and demographics, coupled with the generational and technological changes the country is experiencing, produces an historic opportunity for the Democratic Party in 2008. In a March 2008 Pew Survey, Millennials identified as Democrats over Republicans by a greater than 2:1 margin. Millennials are the first generation in more than forty years in which a larger number say they are liberal rather than conservative. In contrast to older generations that are sharply divided by sex and race in their ideology and party identification Millennials are united in their political leanings, a fact that serves to enhance the potential decisiveness of this powerful new generation.

All of this gives the Democrats a clear leg-up in the Millennial makeover that's under way. Whether the Democratic Party takes advantage of this historical opportunity largely depends on the choices it makes in building its electoral coalition. Will it look backward, as it did to its detriment in 1896, or forward, as it did in 1932, to its benefit? The consequences of that choice will shape the fate of the party and the nation, not just in 2008, but also for the coming four decades.