Will Millennials Vote in November?

Will Millennials Vote in November?

The second presidential debate left few observers willing to predict anything but an Obama victory in November. But one nagging question remains in the minds of many pundits. Will Millennials, whose overwhelming support for Senator Obama’s candidacy represents his margin of victory in polls in many battleground states, actually turnout to vote in November?

One such skeptic is Curtis Gans, an eminent researcher on voting trends and turnout at the American University’s Center for the Study of the American Electorate, whose most recent report even goes so far as to deny the existence of the Millennial Generation. Aging Boomers like Tom Friedman have made the same public mistake, demonstrating just how convinced many leading thinkers among that generation, which is well represented among leading political commentators in the media, are that the political style of young people today is not like their own youthful political behavior was and is, therefore, not appropriate or useful.

Since Gans' research report was focused on, in his words, the increased, “almost record,” turnout in this year’s presidential primaries, it is particularly surprising that he chose this vehicle to announce his distaste for the Millennial Generation and its political style. Gans cites the work of William Damon as the source of his knowledge about this generation, which is strange given the large number of more well-documented studies of the Millennial Generation disproving Damon’s contention that the parents of Millennials are “creating a generation of young people who lack confidence and direction.” The evidence shows just the opposite.. If anything, employers and teachers who interact daily with Millennials complain that they are almost too confident, to the point of sounding “cheeky.”

This generation's self-confidence and orientation toward the group and the broader society has important political implications. Recent polling data from USAToday/CNN demonstrate that Millennials are paying close attention to the 2008 election and have every intention of voting, at numbers rivaling those of older voters. Their survey of more than 900 young Americans, taken Sept. 18-28 found that:

• 75 % of Millennials are registered to vote
• 73% plan to vote
• 64% have given "quite a lot" of thought to the election

Even Gans concedes that Millennials may vote in large numbers in this election. But he says that they will do so only be because of their fondness for Senator Barack Obama and not because of any long-term commitment to the political process. Millennials he says “were brought in by the uniqueness of Obama’s candidacy—precisely because he seemed to offer something different than the politics they had been eschewing.” He continues, “they won’t stay in if he’s not elected and their interest and engagement won’t be sustained if he does not live up to the promise of his candidacy once in office.” Nothing could be further from the truth.

There is no doubt that Millennials have responded very positively to Senator Obama and his candidacy and that the Obama campaign has strongly targeted this generation. Millennials supported Obama overwhelmingly in this year's Democratic primaries and virtually all current general election surveys indicate that Millennials favor him over John McCain by at least a 2:1 margin. But the political attitudes and identifications of Millennials were clearly evident long before the Obama candidacy gained widespread visibility. A Pew Research Center survey conducted in March 2007 indicated that Millennials identified as Democrats over Republicans by nearly a 2:1 ratio (52% vs. 30%). And, a study conducted at about the same time by the Millennial Strategy Program of communication research and consultation firm Frank N. Magid Associates showed that Millennials were the first generation since at least the GI Generation to contain a greater number of self-perceived liberals than conservatives. All of this at least raises the possibility that the high level of Millennial political involvement is significantly based on the Democratic and liberal affinities of the generation and would be strong even without Obama's strong candidacy.

Gans makes it clear why he is sure that the political involvement of Millennials stems solely from their attachment to Barack Obama. He yearns for the “idealistic activism” of the 1950s and 1960s when, according to Gans, all of America shared a “different ethos” thanks to an educational system based “on John Dewey’s philosophy.” Since, in Gans' mind, the emerging Millennial Generation doesn’t share the liberal idealism of his own youth, it cannot possibly sustain its current level of political activity.

If only it were so, Curtis.

In fact, the ideological ferment of the late 1960s, led by half of the Baby Boomer Generation’s counter-cultural rebellion against authority, and the reaction against this social turmoil by the other half of Boomer Generation, produced the political gridlock that caused the very cynicism in the older portions of the electorate that Gans decries. Even his own expert on the Millennial Generation, William Damon, concedes that Millennials “are working hard, doing well enough in school, and staying out of trouble.” Indeed, America is enjoying far lower levels of socially deviant behavior, such as teen age pregnancy and crime, since these indicators began to soar during the adolescent years the Baby Boomer Generation with its disdain for social rules and convention.

But Gans' own words demonstrate the flaw in his thinking. The 1950s that he writes about so nostalgically was actually an era dominated by the behavior and ethos of the GI Generation, another “civic” generational archetype, just like Millennials, not by his beloved Boomers. That generation put FDR in the White House, brought about the New Deal approach to progressive government, defeated fascism in WWII, and voted at rates greater than those of previous generations. Their Democratic loyalty lasted a lifetime: the last remaining members of the GI Generation and the first sliver of Millennials provided the only pluralities for John Kerry over George W. Bush among any of the generational cohorts voting in 2004.

The previous falloff in voting by young people described by Gans in his diatribe is completely explained by the generational attitudes and behaviors of Boomers and Gen-Xers as they moved into and out of young adulthood. One generation, Boomers, initially turned out to vote spurred by admirable idealism and then often left the political process when they discovered in Gans’ telling phrase, that “their leaders showed feet of clay.” The other, Generation X, never bothered to participate in large numbers having been discouraged by the political gridlock Boomers had created. Now that Millennials make up the entire population of voters 26 and under in this election, you can be assured that they will not only vote at rates comparable to older voters, just like their GI Generation great-grandparents did, but they will also continue to vote heavily and participate vigorously in the nation’s political process for the rest of their lives.

They will do so, because unlike Curtis Gans and his ilk, which never were able to translate their idealism into action, Millennials are intent on working together to create a better America than the one Boomers have left them as an inheritance. Their confidence, political activism, and unity will begin to initiate that change on Election Day this year thanks to a record turnout of young voters. The 1.7 million vote plurality given to John Kerry by young voters in 2004 will grow to between 8 and 10 million for Barack Obama when this involved and unified generation goes to the polls on November 4. Only Curtis Gans and out of touch Boomers will be surprised.

Hillary missed the Millennials in Iowa

Despite all their efforts to put a positive spin on their Iowa showing on the plane to New Hampshire, the Clinton team couldn’t avoid acknowledging the most important mistake they made in Iowa—discounting the youth vote.

Not only did Clinton lose to Barack Obama by an almost six to one margin among Millennial Generation (those under 25) caucus attendees, but also her weakness in this age group was the key to her overall loss among women. While Hillary carried the over 45 female vote 36%-24%, Obama won women under 45 by a 50%-21% margin and the surprisingly strong turnout among young caucus goers turned that margin into an overall defeat among the female constituency Hillary was counting on the most. Had she and her team only read their history, they wouldn’t have been surprised by this outcome.

About every eighty years or so, a “Civic” generation, like the GI Generation and now the Millennials, comes along with a determination to use their size and their facility with communication technology to change the political culture of America. 2008 will be the first election when Millennials, the largest generation in American history, born between 1982 and 2003, will be eligible to vote in sufficient numbers to tip the political scales to candidates who they favor, but they have already made their presence known to those analyzing election data, not just the latest poll results. They, along with the last remaining members of the GI Generation, were the only age groups to cast majority votes for John Kerry in 2004. The YouTube inspired involvement of Millennials in the Senate races in Virginia and Montana was the difference in those two close elections, returning Democrats to majority status in 2006. But those initial tremors are minor compared to the tsunami of change that Millennials will set in motion in the 2008 elections.

Jaded pollsters, like Clinton’s Mark Penn, and columnists, like Thomas L. Friedman, who have been waiting for the emergence of a sizeable youth vote and youthful activism for decades, completely ignored this emerging phenomenon believing that today’s youth would disappoint those hoping for any sign of political commitment, just as people under 25 had done ever since the 1970s. But that attitude, common among Baby Boomers who believe the entire world should think and act the way they do, represents a significant misreading of history. Gen Xers, who adored and still revere Ronald Reagan and distrust government, were responsible for the decline in voter participation among young people in the 1980s and 1990s, but as studies by Harvard’s Institute of Politics have demonstrated, ever since 9/11 today’s youth have voted in increasing numbers, at a growth rate that surpasses that of all other generations. Now that they have a candidate like Barack Obama who appeals to this generation’s partisan passion for changing America, their impact will reverberate across the country as loudly as it did in Iowa last week.

A careful observer of the Obama and Clinton campaigns' youth turnout efforts could have seen the results coming. Hillary’s team were told to invite young people over for a night of watching TV shows like Gray’s Anatomy or The Office, and use that opportunity to engage them in a conversation on the issues. Obama’s team went about finding its cadre of supporters by using their website, built off of the FaceBook operating system or platform, in tune with Millennial’s social networking habits. Once they found potential supporters, Obama’s team didn’t ask them to watch television, something Millennials do infrequently, unless it’s on their laptop with shows downloaded from the Net, but to hang out at the local bar. There Michelle Obama, or “the closer” as her husband calls her, asked them to come out on caucus night and change America’s politics forever.

Clinton's attempt to make her gender define the nature of the historic change in this election missed another important trait of Millennials. This generation is the most gender neutral, race-and ethnicity-blind group of young people in American history. Only sixty percent of Millennials are white; twenty percent have an immigrant parent; and, ninety percent have a friend of another race. While Baby Boomers are justifiably proud of their idealistic efforts on behalf of civil rights and women’s rights, Millennials take diversity as a given and tolerance as the only acceptable behavior. That’s why, on caucus night, young women voted for Obama and his message of hope, while older women felt motivated to support the first credible female candidate for President. Once again, the Clinton’s circle of Boomer advisors just couldn’t understand why everyone wasn’t thinking and behaving like they did.

The generational differences in the two candidate's teams were embarrassingly obvious during their speeches to their supporters on caucus night. A collection of Silent and Boomer Generation former leaders, from Madeline Albright to Wesley Clark, not to mention Bill Clinton, was planted behind Hillary. Obama’s backdrop was his kids, his wife and throngs of young supporters who knew that their efforts had created an historic moment for the country. Given this generational bias, really a blind spot in their thinking, it’s hard to believe Hillary can fix her problem with Millennials before the final campaign showdown on February 5, let alone in the few days between Iowa and New Hampshire. But if she can’t find a way to appeal to this emerging generation quickly and on its own terms, she will become the first, but certainly not the last, candidate whose failure to recognize the historical pattern of generational cycles in American politics has cost them their future.

Morley Winograd is co-author with Michael D. Hais of Millennial Makeover: MySpace, YouTube and the Future of American Politics (Rutgers University Press, March 2008)